Website Critique System
An 8-category scoring rubric with ready-to-use copy rewrites, CTA variants, and a master AI audit prompt. Deliver critiques that clients act on immediately.
What's Included
- 8-category website critique framework
- Scoring rubric (1–10 per category with guidance)
- Copy rewrite examples for each category
- CTA variant library (20+ CTA formulas)
- Master AI audit prompt (paste URL, get full critique)
- Client-ready critique report template
- Objection-handling scripts for delivering critique feedback
Who This Is For
- Designers and developers offering website critique services
- Marketing consultants reviewing client websites
- Agencies using critique as a lead-generation service
- Business owners who want to self-audit their own site
Frequently Asked Questions
What's the difference between this and the redesign audit?
The critique system focuses on copy, messaging, and conversion. The redesign audit focuses on design decisions and visual hierarchy. They complement each other.
Can I sell critiques as a standalone service?
Yes — this was built specifically for that use case. The report template makes it easy to package and deliver.
How long does a critique take with this system?
30–45 minutes for a thorough critique using the AI prompt and scoring rubric together.